Helping establish Vienna House as one of Europe’s leading hotel chains for business and leisure travellers.

Le dossier

Assisting Vienna House increase brand awareness in the UK and Ireland, with strategic media representation.

Notre solution

AM+A used a strategic approach combining a press trip programme with targeted media buying, content creation and event management, to increase enquiries and bookings at specific locations for Austria’s largest hotel chain.

Ce qu'ils ont dit

Les résultats

There was a clear spike in UK traffic to five hotels targeted as part of our focused strategy, and an increase in monthly web traffic of 5k-10k. Visitor numbers increased by an average of 50% in 12 month period. The total campaign media coverage in 2017 saw Vienna House brand reach 13.6 million impressions.

Compétences et services fournis

‘360 degree’ representation

12-month press trip programme

Engagement des influenceurs

Creative campaign management 

Secondary projects management 

UK event management

Achats médias

Travaux récents