We were asked to help devise a comprehensive PR strategy to help position Tampere as leader across key industries such as the metaverse, automotive, health tech and mobile work machines.

Identifying newsworthy stories - Working with the Business Tampere team to identify key hooks across a range of key industries and sectors, ranging from AI and the metaverse to biotech and automotive industries

Bespoke media databases - Compiling media databases directly relevant to each of these key industries, focusing on trade and consumer publications across Europe

Event promotion - Generating coverage to support key industry events taking place in Tampere such as the Future of Mobile Work Machines event and Imagine the Metaverse

Interviews and press trips - Organising interviews and press trips, including organising in-person interviews with American biotech pioneer Leroy Hood

Business training - Leading virtual training sessions for local businesses in Tampere, offering insights into the PR sector and how to generate media coverage

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Features focusing on Tampere's biotech industry in numerous publications including Korea Biomedical Review and Yahoo! News Japan

Print and digital coverage for Tampere's Future of Mobile Work Machines event in a range of key industry titles including Machine Maker, Machinery Movers, Plant Planet and Forest Machine magazine

Training provided for a collection of businesses - intro to PR and how to effectively generate media coverage

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