Assisting Paisley in their bid to become the UK City of Culture 2021.
We joined
the Paisley team to raise national and international awareness for the
destination, as well as positioning it as a key contender for the title of UK
City of Culture 2021.
Our work resulted in a hugely successful bid and multiple award wins.
We created a three-phase communications strategy to spark global conversation that included a comprehensive press trip programme for international media, A-list celebrity engagement and support with high profile events in both Scotland and London.
"Grâce à leur créativité et à leur ténacité, nous avons pu accueillir des journalistes et des commentateurs culturels internationaux, ainsi que des blogueurs de voyage à Paisley pour la toute première fois."
The campaign was a huge success:
- 600
million OTSH (opportunities to see and hear)
- 12,404 reach for every £1 spent
- 25% rise in visitor numbers
- A-list influencer engagement (Gerard Butler & Paolo Nutini)
- From underdogs to odds-on favourites with Ladbrokes
- 178 million online reach
- Winners of the CIPR Excellence Awards ‘Arts, Culture or
Sport Campaign’ 2018.
Press office representation
Campagnes créatives
Gestion des voyages de presse
Influencer & celebrity engagement
London event support
Three Core Strategic Campaign
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